Terms and Conditions of Sale – STRIDÉO™ (SR SHOP LIMITED)
Company Information
SR SHOP LIMITED – Company Number: 15567608
71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, UNITED KINGDOM
Chapter 1 – General Provisions
1. Definitions
These Terms and Conditions of Sale (“T&Cs”) apply to all business conducted by SR SHOP LIMITED via its advertising brand STRIDÉO™, which provides mobile outdoor digital advertising through wearable LED backpacks. Terms such as “Company,” “Client,” “Campaign,” “Backpack,” and “Ambassador” refer respectively to SR SHOP LIMITED, the purchaser of advertising services, the advertising operation, the digital display device worn on the back, and the person carrying the Backpack and interacting with the public.
2. Scope
These T&Cs apply to all offers, bookings, and services provided by the Company, whether the Client is a business (B2B) or consumer (B2C). Any contradictory Client terms are excluded unless explicitly accepted in writing. Placing an order constitutes full acceptance of these T&Cs.
3. Services Provided
Advertising Space Purchase: Clients purchase screen time to display ads (video/images) via STRIDÉO™ Backpacks carried by Ambassadors.
Backpack Rental: Clients may rent Backpacks for their own marketing use.
Add-ons: Clients may purchase additional services such as flyer distribution, QR code campaigns, lead capture forms, street games, and ambassador interactions.
Chapter 2 – Order, Payment & Modifications
4. Order Confirmation
Orders are confirmed only upon written validation by SR SHOP LIMITED. Orders can be placed online, by email, or through official quotations. The Company reserves the right to refuse any order.
5. Pricing & Taxes
All prices are quoted in GBP excluding VAT. Prices may vary depending on the campaign scope, dates, and options selected. VAT is applied as per UK legislation.
6. Payment Terms
Full payment is due upon order confirmation unless otherwise agreed in writing. Invoices must be settled prior to the campaign start. Late payment may result in penalties and service suspension.
7. Modifications & Cancellations
Modifications >72h before campaign: Free
Modifications <72h: £50 admin fee
Cancellation >72h: Free
Cancellation <72h: £50 penalty fee
Chapter 3 – Advertising Content and Conduct
8. Prohibited Content
We strictly prohibit ads containing:
Offensive, violent or hateful content
Pornographic or sexually explicit materials
Promotion of drugs, weapons, or illegal activities
Religious or politically extremist messages
Misleading, false, or defamatory claims
The Company reserves the right to reject any material that does not meet its ethical standards or UK advertising regulations.
9. Content Responsibility
Clients are solely responsible for the content they submit and must hold all necessary intellectual property rights. They agree to indemnify the Company against any legal claim arising from their content.
10. Content Format
Content must be provided in the required technical specifications (MP4, JPEG, resolution, duration). If not, the Company may charge a formatting service fee or refuse display.
Chapter 4 – Campaign Execution & Liabilities
11. Execution Commitment
The Company commits to delivering the campaign as agreed. However, it is bound by a best-effort obligation (obligation de moyens), not a result obligation.
12. Force Majeure
The Company shall not be held liable for delays or failures caused by external factors such as strikes, weather conditions, accidents, or civil unrest.
13. Damage to Equipment
In case of rented backpacks, the Client is responsible for returning them in their original condition. Damage, loss or theft will result in compensation charges.
14. Limitations of Liability
Company liability is limited to the value of the contract. Indirect damages (loss of revenue, reputation, etc.) are expressly excluded.
Chapter 5 – Add-ons and Ambassador Interaction
15. Optional Add-Ons
All optional services are billed separately unless otherwise specified:
Human interaction & dialogue: £79/day
Flyer distribution (500 flyers, design & print): £129/day
£59/day with client-supplied flyers
QR scan activation: £49/day
On-screen lead capture: £59/day
Street game or contest: from £89/day
Social photo activation: £69/day
16. Add-on Terms
All add-ons are delivered based on availability and must be ordered 72h in advance. Custom activations may incur setup fees.
17. Interactivity Limits
Interactions with the public must remain respectful and non-intrusive. STRIDÉO™ ambassadors are trained to follow ethical conduct. Clients may not force or script interactions beyond guidelines.
Chapter 6 – Multi-Screen & National Campaigns
18. Multi-Zone Campaigns
Clients will soon be able to deploy campaigns simultaneously across multiple zones (city, regional, national, international) using our Multi-Screen system. This service is in development and will be subject to separate terms.
Chapter 7 – Legal & GDPR Compliance
19. Intellectual Property
All STRIDÉO™ technologies, materials, and visuals are the property of SR SHOP LIMITED. Client content remains their responsibility. Unauthorized reproduction is prohibited.
20. Data Privacy
The Company complies with UK GDPR. Collected data is used solely for service purposes and is not sold. Clients may access or request deletion of their data at any time.
21. Governing Law & Jurisdiction
These terms are governed by the laws of England and Wales. Any dispute shall be subject to the exclusive jurisdiction of the courts of London, UK.
Last Updated: 20 May 2025